The Island Cyprus project, TRNC’s latest tourism initiative, aims to boost visitor numbers with campaigns such as discounted flight tickets, authentic experiences, and a stronger UK market presence.
✈️ TRNC Launches Island Cyprus Tourism Initiative
The Island Cyprus project, launched in May 2025, has been presented as a fresh effort to strengthen the tourism sector in the Turkish Republic of Northern Cyprus (TRNC). The project targets the Turkish market but also seeks to attract international visitors with organized campaigns and special promotions.
Net Holding Board Member Reha Arar, speaking on the initiative, highlighted its potential to significantly accelerate tourism growth if managed with continuity and consistency.
🎯 A Chance to Win Back Tourists
One of the first concrete steps of the project is the discounted flight ticket campaign, designed to make North Cyprus more accessible to travelers. Arar emphasized that this strategy could be particularly effective in drawing visitors to hotels without casinos, broadening the tourism offering of the country.
Importantly, he noted the campaign’s potential to regain interest from the UK market, a traditionally strong source of visitors for Northern Cyprus.
🥘 Clean Environment & Local Cuisine: Keys to Success
Arar underlined that long-term success will depend on more than marketing. To sustain visitor interest, he stressed the importance of delivering high levels of tourist satisfaction, especially in areas such as:
- 🌿 Clean and sustainable environment
- 🍲 Authentic local cuisine
- 🤝 Genuine hospitality and cultural experiences
These elements, he explained, remain the top expectations of international visitors and are essential to building a loyal tourism base.
📌 Looking Ahead
While Northern Cyprus has launched many promotional projects in the past, Arar cautioned that the lack of continuity often limited their long-term impact. With the Island Cyprus project, he expressed hope that the TRNC will avoid repeating past mistakes and instead create a sustainable tourism strategy that benefits both the economy and local communities. northcyprusinvesting.com, Investra.io